A couple of Swedish websites/magazines posted the news about journalists receiving swag over at Wii’s London press conference. There was just one item that caught their attention, an “exclusive” wristwatch. A picture of it can be seen here. That’s an open letter to Satoru Iwata, some Nintendo dude. The writer seems mostly to be buffing his own integrity, but another magazine put the story up, Resumè is a pretty respected magazine about press, media and advertising.

Anyway, where does the line go between swag and bribes? The first guy thought the watch was too much and sent it back, but they accept game systems and games and consider them review material. Another guy said they accept anything and everything, but state that they don’t let it affect their writing.

Should there be a line drawn? If so, at what? The first writer said he didn’t notice anybody else react to it, could it be that it’s not seen as a bribe attempt by most game journalists? How would other journalists have seen it, it it had been a press conference for say a non-gaming product? Or something not related to the entertainment business?